Small Business Marketing is all about finding the right customer and making the sale. Marketing is vital to ensure that the business grows in the good times and survives the bad times. We all know that there will be some bad times.
The good news is that with the right consistent marketing message you can achieve the goals that you have for your company. The key to this is finding the right message that turns that prospect into a customer. To do this we need to tell your story, what sets you apart from every other business out there doing or selling the same thing. Then we find that right target market, test what method converts them into customers and then spread that message at regular periods over time to the target market.
Sounds easy right? It can be until business picks up and you do not have the time to work on the marketing for a couple of weeks. Sales slow and now you scramble to pick up the marketing. Sales pick up and now you are on the small business roller coaster never really growing just replacing the lost business from last quarter.
Since you are a small business you do not have the resources to have a full time person focusing on marketing unless you hire someone who knows less that you do and you need to micro manage everything they do. Not a good solution.
This is where we come in. We have years of experience helping small business all over the country grow their sales. You get the knowledge and experience of a full time marketing professional at a price you can afford. You get someone that lives and breathes marketing on your staff at a fraction of what you would pay to have this experience full time. Watching the trends, knowing what works and what does not. What to change when something does not work and how to test to see what is working and what is not. Marketing is about testing and finding the right message that works for your customers. There is no silver bullet that will make the phone ring if there was you would have heard about it.
Marketing is a numbers game. You need to increase your contacts, increase the number of times they SEE your message. IF you do this you will increase the odds that your message will find that customer when they need it. To do this you need a consistent plan that is executed on time each and every day. This does not mean you need to do it every day it just needs to be set up that you marketing is working every day. This can be your website, e-blasts, business signage, print advertising, PPC or any time you touch a customer. They need to see the same message every time.
This is where we can help. We will work with you to set up tracking campaigns to determine what strategies work and what do not. We can then shift your marketing budget into the avenues that return the best on your investment. We can put together a 12 month plan and execute that plan for you, so that you can do what you do best, that is work with your customers. You get the professional expertise that you need at a price that you can afford.
Call today for a FREE No obligation consultation 772-285-2119